8 / 31 / 2023

Dear Friends,

This time of year comes with a lot of transitions and new beginnings and at alley-oop, we’ve decided to make one of our own. We’re going to move to a monthly newsletter going forward. Here’s why and what you can expect going forward:

• We’re close to launching something new and we’re heads down super busy - in the best way! We felt the newsletters were getting a little rushed lately and the last thing we want to do is provide sub-par content.
   

• So we’re going to take the once per month approach and give you a more intentional, comprehensive newsletter chock full of more interesting, thought-provoking substance.
   

• For those that primarily read the newsletter for the chit-chats and recs – don’t worry! We’re going to transfer some of that over to Instagram (go to @letsalleyoop to follow) and we’ll occasionally send short (< 1 min) “quick read” emails too.
   

• We love this community so much and recognize the genuine interest and vulnerability you’re bringing to the table to best support your Daughters. We figured we’d take the same approach and continue to build “in public” as they say – wins, losses, missteps and all! 😜

It’s like they say,
Life is like a roller coaster, with all its ups and downs. It’s your choice to scream or enjoy the ride.
So this will be our last one of this type, new format and cadence to start end of September. Here’s to hoping you continue along with us! 💙💜